BATI Reveal New Brand Identity after 27 Years

BATI Reveal New Brand Identity after 27 Years

After 27 years in business, BATI recently released an update on their brand identity which includes an entirely new logo.

You will soon come across this new logo anywhere they go, at exhibitions, networking events and on their website and social media sites; You tube, Facebook, etc., and very soon on their publishing and products. They believe the new logo will have better effects on business operation in today’s society.

What they have done since 1992: being a key logistics partner to their customers while providing technology-based logistics solutions on every continent and establishing a global logistics company.

BATI Group changed their logo significantly for the first time in 27 years, replacing the old rotating world with two red arrows with the world surrounded by four arrows representing four major modes of transport. It as well represents their most principal values which are reliability, customer-focused, value-added and innovation.


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About XLProjects (XLP):
Since October of 2012 the XLProjects Network (XLP) has taken the independent project forwarding and chartering industry by a storm. Some of the best known project logistics companies in the world have been joining XLProjects and making business with one another.

XLProjects members by and large are proud of their relationship to our project logistics network because we allow only qualified members yet we get them all over the world. The management of XLProjects as well have been involved in this market on both sides of the project cargo business; from the networking standpoint as well as the project logistics field itself.

All of our XLProject member partners are uniquely qualified in heavy lift handling, breakbulk cargo and project logistics transportation, whether by ocean charter, air charter or overland. XLProjects members are all well known in their home markets and have been involved in some of the highest profile project lifts and movements in the world. And these are precisely the kind of people and companies you would look for in a network like ours.

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